Many muse that the cold, cruel death of the music industry is imminentthat the business will crumble under its own devices after too many years of uninspired records, derivative marketing schemes, and the deconstruction of rock stardom itself. But Jude Cole, a renowned singer-songwriter, producer and manager that has spent the last 25 years enjoying marked success in the aforementioned business, refuses to bear such a dismal outlook. He and partner Kiefer Sutherland (lauded actor and 20-year veteran of the entertainment business), feel so strongly in fact that it is simply the approach to the business that needs to change, theyve gone ahead and built their own. I think theres a lot of opportunity there instead of demise, says Cole. We plan to look at it optimisticallyMusic is never going to go away, so lets be a part of the new way. In the early stages of the new way, Cole and Sutherland opened Silverlake studio Ironworks as an artist-driven recording space (housing Sutherlands massive museum-worthy collection of guitars). We would invite musicians that we liked down to start recording and get creative, and its actually something that just organically turned into a label, recalls Cole. It was more of a natural progression, not really one that we premeditated. Today, Ironworks is many thingsrecording studio, production company, record label, hangout, community. Cole refers to it as a familyAnything that were a part of is part of the family. It doesnt matter if youre signed to us or not. Therefore, Rocco DeLuca, the labels first signed artist, is part of the family; so is Lifehousenot signed to Ironworksthe platinum-selling band that Cole manages. Also family: Ry Cuming and Booyay (both inked to the label) as well as Maverick Recording artist MoZella whose single Cole produced and co-wrote along with famed songwriter, Shelly Peiken. But why would two of entertainments most notably successful men (Cole chartered hits for two decades as both a solo artist and studio musician before segueing into management, production, composition, and television appearances; Sutherland has been nominated for multiple Emmy, Golden Globes, and SAG awards during his tenure in television and film) take a gamble on a budding music family? I think weve both had multiple experiences where we had a project that we were so passionate about, and maybe didnt have the control to follow it through when someone else dropped the ball, says Cole. We were both anxious to be in the position where we could find things to remain passionate about and let the inspiration lead the way. We really want to keep it on the level at which there is a reason that we release each record that we release. And so with good reason they submit to the world DeLucas debut Album, I Trust You To Kill Me, unleashing Ironworks Records as a viable force in the fragmented music world. In many ways, DeLuca is the poster child for Ironworksa diamond in the rough, a slow-burning career artist not focused on breaking out with a one-hit record. There are a lot of credible artists that arent even being thought about, says Cole. They arent being discussed in A&R meetings because theyre a year or two too old, or they dont have that Top 40 sound. But for Ironworks, such elements arent the driving force. Its not about finding eclectic acts or pop hit acts, Its about finding acts that believe in themselves. Currently courting and developing new artists and projecting a one-record-per-quarter release schedule, Ironworks and its family is clearly in the game for the long haul. I often think about those stories of [Rolling Stone founder] Jann Wenner in his little apartment in San Francisco, working on his dream. Rolling Stone was a leaflet when it began. It was just somebodys dream, says Cole. I dont think the business model has changed that drastically. Were doing things that we love trying to incorporate that lust for music to make inspired pieces of work, and just hope that over time Ironworks develops a name that represents thatinspired work.